3-D printing manufacturer Stratasys recently appointed one of China’s largest electronics and office supply retailers as master distributor for its entry-level “Idea Series” of 3-D printers in China.
Stratasys Asia Pacific reported the news today, saying, “Stratasys 3-D printing technologies have gone mainstream and entered the office automation solution offerings in China.”
The partnership is with Shanghai Aurora Office Automation, a subsidiary of The Aurora Group, and will focus on entry-level Mojo, uPrint SE and uPrint SE Plus printers. Starting Jan. 1, Aurora will be responsible for handling all Idea Series fulfillment and providing post-sale service, including materials and parts, to customers in China.
In a statement announcing the deal, Jonathan Jaglom of Stratasys Asia Pacific noted that China is one of the fastest growing markets in the region and demand for 3-D printing has been strong. He also said that the Chinese government’s plan to promote 3-D printing technologies to boost its manufacturing power has helped increase industry and general awareness of the technology’s value.
“As 3-D printing goes mainstream, we have adopted the strategy to make our technology more [accessible] to customers,” he said. “Leveraging the vast network of the Aurora Group is our big step.”
[ image courtesy of Stratasys ]